We use prospect and customer data to enhance user experience and drive sales

Your business’s most valuable asset is customer data to create personalized and relevant experiences for your customers.


There are three types of data that we create and manage for effective collection strategies:

Behavioral Data

Gathered from user interactions with your website (e.g., page visits, form submissions) or email campaigns (e.g., clicks, opens), we leverage behavioral data for just about anything, from retargeting campaigns to segmented email campaigns!

Customer & Demographic
Data

Personalize communication throughout digital channels, such as your website and social media accounts, with personal information about your customer like their name, address, preferences, interests and birthday.

Predictive Data

Using the data your business already has, we put the power of predictive analytics into your marketing strategy to observe, recommend products and other content to your customers and prospects.

How we use your data

Two ways we put your data to work:

Advanced Personalization

Go beyond addressing customers by their name with advanced segmentation using previous behaviors, subscriber data and predictions to dynamically display relevant content to your audience and increase engagement.

Life Cycle Marketing

A good marketing segmentation strategy means creating clearly defined groups, or buckets, of customers and prospects that are in different stages of buying. Our life cycle marketing approach to segmentation drives conversions.

Your business’s most valuable asset is customer data to create personalized and relevant experiences for your customers.


There are three types of data that we create and manage for effective collection strategies:

Behavioral Data

Gathered from user interactions with your website (e.g., page visits, form submissions) or email campaigns (e.g., clicks, opens), we leverage behavioral data for just about anything, from retargeting campaigns to segmented email campaigns!

Customer & Demographic Data

Personalize communication throughout digital channels such as your website and social media accounts with personal information about your customer like their name, address, preferences, interests and birthday.

Predictive Data

Using the data your business already has, we put the power of predictive analytics into your marketing strategy to observe and recommend products and other content to your customers and prospects.

How we use your data

Two ways we put the data to work:

Advanced Personalization

Go beyond addressing customers by their name with advanced segmentation using previous behaviors, subscriber data and predictions to dynamically display relevant content to your audience and increase engagement.

Life Cycle Marketing

A good marketing segmentation strategy means creating clearly defined groups, or buckets, of customers and prospects that are in different stages of buying. Our life cycle marketing approach to segmentation drives conversions.